Restructuring the “Gran Premio dei Laghi”

Studio Antagonist has been awarded the re-structuring and re-design of the Gran Premio dei Laghi, in order to bring the historic race up to date and optimize its communication efforts.

1913 - Roland Garros, winner of the 1st Gran Premio dei Laghi

We will be in charge of creating a new brand, new communication outlets, new spaces for the paddock and ground entertainment, and re-structuring the relationship with sponsors and partners. A coordinated effort with our client, the Aero Club Como, will make it possible to tackle the tight schedule and be ready in september for the 2024 edition.

Caproni Ca 100 in front of the Aero Club’s hangar - 1947

Born in 1913 on Lake Como, the Gran Premio is one of the oldest and most famed seaplane races in the world.
It’s an honour to be involved in such a prestigious event!

Discover more at: granpremiodeiseilaghi.com