Centomiglia '23: what a success!

An astounding success for the 74th Centomiglia del Lario: three days of racing, more than 70 boats on the grid and thousand of spectators on Lake Como.

@ Luca Crotti Photography

The Great Classic of italian powerboat racing has been once again an unmissable appointment for teams and pilots from all over the world.

As usual, the 74th Centomiglia hosted a plethora of additional races, such as the World Endurance Championship - Group B, the Italian Endurance Championship - Honda Offshore, the Italian Touring Cup Championship and the traditional Villa d’Este Trophy and G. Garvin Brown Memorial.

@ Luca Crotti Photography

The Studio took care of communicating the race to an international public and managed PRs with press, sponsors and guests. Once again, the website we designed for the race proved itself an irreplaceable tool, gathering more than 25.000 visitors in the weeks leading to the race and providing useful informations about programs, races, calendars and tips for the visiting crowd.

@ Vehicule Magazine - Media Partner Centomiglia del Lario

The Instagram page of the race also proved its worth, functioning as an additional channel to inform the public about relevant news in the weeks leading to the Centomiglia, and it received a roaring engagement during and after race days, with dozens of shared content and mentions of creators from all over.

Thousands of daily views and more than 50.000 impressions meant a steady increase in followers, characterized by a high fidelization.

We can’t wait for the 75th edition, see you all back on the Lake!