Really specific services for really exclusive clients
SUMMER GOT US CRAZY. WE ALWAYS LIKED GETTING REALLY SPECIFIC IN BUILDING OUR NICHES, BUT THIS TIME WE WENT A STEP FURTHER.
The sea is one of our deepest, primordial passions. Most of our lives we’ve been near and around boats. Upon an extensive study of the nautical market, we came to discover a significant gap in the offer side. We are now trying to solve it by developing an extremely targeted service: a “Boat naming and branding” consultancy, dedicated both to owners and boatyards.
New and prospective owners can now trust a team of creative professionals, with a strong understanding of yachting life and marine traditions, to help them find the right name for their boat and develop it into a full brand.
We decided to apply our extensive know-how about branding to the daycruiser, yacht and superyacht industry, exploiting our best practices in a new and intriguing field.
The consultancy is composed of two subsequent steps: the naming and the identity design.
NAMING
The most delicate and personal part of our job.
We developed a specific questionary to help us truly understand and comprehend the owner’s expectations, on the base of his values, beliefs, cultural references and background.
On those premises, we work towards refining the semantic fields of our research.
A repeated feed-feedback process helps us to maintain the quest on the right track.
IDENTITY DESIGN
Once the right name is chosen, our job is to design an identity, be it a symbol or a logotype, that enriches the name and makes it stand out from the crowd.
It’s a process no different from branding a new enterprise, and we are transferring that whole know-how to this sector.
With your new, timeless design come the possibility to customize different aspects of the boat: flags, sails, interior decorations, stationery, cushions, towels, crew liveries, gadgets, toys and so on.
Whatever your style and the style of your ship, we can accomodate with a variety of solutions and proposals. Be it a daycruiser or a sailing vessel, she deserves the ultimate attention in every detail.
Because in yachting as in business, bad image can ruin even the best product.
Don’t get caught unprepared. Rely on professionals to get the help you deserve.
