Golf & Brand reputation
SPORT AND PUBLIC RELATIONS
In almost three centuries of practice, golf has created a world of great culture and prestige. Golf clubs are the expression of this heritage of ancient traditions, evident in the atmosphere that reigns in the club houses and in the rules, written and unwritten, to which the players abide on and off the field. Although it is often a source of awe for the rare external visitors, it is also thanks to the strict label that the sociality of the circles is so alive and full of charm. The fields and the club houses are the setting for the sporting and social life of the golf clubs, with very refined landscapes and architectures, where time is palpable in the patina of the buildings and in the majesty of nature, cared for and mastered to create the courses. Golf and golfers have always held a special position in the collective imagination, an image of great prestige and exclusivity. This is certainly true in some circles that, although the sport has managed to conquer an increasingly wide audience of enthusiasts opening up to a varied public, maintain an ancient aura and a highly selected social structure.
Entering this world opens the doors of a very attractive community to companies and constitutes a highly effective image activity.
Sunday competitions are the highlight of club life, and through occasions like the Excentrique Circuit it is possible to be present, as a partner, also with brands and products. The presence of other high-end partners, sharing the same attention to quality and detail, does nothing but emphasize the image of the company, creating a clearly delineated communication trend.
“A collection of excellences”
In fact, the Excentrique Circuit crosses four of the most prestigious golf courses in Lombardy and Italy.
The 2019 edition sees the participation of the Golf Club Milano, Franciacorta Golf Club, Villa d'Este Golf Club and Menaggio and Cadenabbia Golf Club, locations of important national and international competitions and representative of territories rich in charm and interest.
The dates, all Sundays, are scheduled between April and June. Further dates are in the studio in collaboration with some excellent clubs in tourist destinations during the summer season.
Beyond the sporting aspect, the Circuit is proposed as a promotional opportunity of the highest prestige.
The spaces available during the competitions offer our partners various possibilities of expression to present themselves, propose products and services, and create engagement with a very selected audience, in an environment that limits dispersion to the minimum. The customization of the spaces optimizes the presence of every company within the circuit.
We select partners in order to maintain a communicative trend that has been constant for three years, which recalls the values of quality and excellence. We also work to create effective communication synergies between the various companies present (through collaborations, special initiatives, shared installations, etc ...).
In the past we have hosted Maserati, Audi, Falconeri, Holland & Sherry, Elite, Christopher Farr, ExecutiveLease and many other names that represent a level of excellence in their sector. Given the high degree of satisfaction recorded in the past editions, we enjoy a special relationship with host circles, which allows us to take advantage of the fields and club houses in their entirety, offering rare and unpublished visibility solutions.
Every sector, every company has different communication needs. We offer different solutions to meet these needs: dedicated sponsor areas, in-field and clubhouse exhibitions, refreshment islands and entertainment between the holes, customization of prizes, contests and special holes, test-drive area, data collection tools, etc.
The presence of the company can be studied on ad hoc combinations:
- Single-round partner
Physical presence in a single round, with sponsor area, display of logos and material, photography. Designed for local / provincial agencies and dealers.
- Full Partner
Presence in all rounds of the Circuit, sponsor area, display of logos and materials, photography, advanced round-to-round promotion tools. Suitable for companies without defined territorial limits, it guarantees a very wide coverage.
- Exclusive
Exclusive presence in one or more rounds, multiple sponsor areas, photography, video, hole and prize customization.
The solutions are studied from time to time according to the needs of the partner and the availability of the clubs; for detailed information on the Circuit, please contact us at info@studioantagonist.it
