“There never was a great man yet who spent all his life inland.”
A boat is the ultimate object of desire.
Acquiring or building one is often a dream come true; a defining step in this process is the choice of the name.
In fact, the name of a boat reflects the owner’s values, beliefs and aspirations.
Choosing the right name for the right ship is a delicate and meticulous job, and we have the professionality to help discerning owners in christening their new toys in the best way.
Once a name is chosen, we then set to create a full design around it; the new identity of the boat is comprised of the name, its symbol or logo, sails, flags, towels, stationery, cushions, crew liveries and everything in between.
TAILOR-MADE CONSULTANCY
Our services are dedicated both to owners and to boatyards.
Get in touch with us to discover the full range of operations.
1) Naming
A QUEST FOR THE RIGHT NAME
Naming a boat is one of the most personal excercises in the world; it needs to express not only the owner’s values and beliefs, but also a new whole set of expectations about his life.
It needs to match the owner’s charachter and background as much as his objectives.
It is, in conclusion, a matter of taste and feelings.
Our team will conduct an in-depth exploration with the owner and his representatives to assess the guidelines and basic boundaries for the research.
Thanks to our state-of-the-art questionary, we are able to narrowly identify the semantic fields that should be investigated and those who are not interesting to our quest.
The repeated feed-feedback process will help us to keep the right track.
2) Design
MAKING THE NAME SHINE
Once the right name is chosen, our job is to design an identity, be it a symbol or a logotype, that enriches the name and makes it stand out from the crowd.
It’s a process no different from branding a new enterprise, and we are transferring that whole know-how to this sector.
With your new, timeless design come the possibility to customize different aspects of the boat: flags, sails, interior decorations, stationery, cushions, towels, crew liveries, gadgets, toys and so on.
Our design team will get in touch with your interior decorator to integrate the different elements in the project.
3) Upgrade
NEW LIFE FOR YOUR LOVED ONE
Has your boat just come out of a refit? Does she need a graphic revamping?
We’re here to help discerning owners to upgrade their beloved boat’s identity, keeping the treasured memories and refreshing them for the future.
A SHARED CREATIVE PROCESS
Our team works in strict synergy with the owner to explore his background, his passions, his cultural references.
The process of finding the right name needs an accurate evaluation of numerous variables and the personal involvment of the owner is higly recommended.